At Brand Attire, we value your privacy and are committed to protecting your personal data in compliance with relevant data protection laws, including principles similar to the General Data Protection Regulation (GDPR). This policy explains how we collect, use, and safeguard your information.
1. Information We Collect
We collect information in several ways, primarily when you interact with our site, make a purchase, or subscribe to our newsletter.
Personal Identifiable Information (PII)
- Contact Data: Name, email address, shipping address, and phone number (collected during purchase or correspondence).
- Financial Data: Payment card details are processed by secure third-party payment gateways and are never stored directly on our servers.
- Communication Data: Records of correspondence, including emails or messages sent to our customer support.
Non-Personal Data
- Usage Data: Information about how you use our website, including pages viewed, time spent, and browsing paths.
- Technical Data: Internet protocol (IP) address, browser type, operating system, and geographic location.
2. How We Use Your Data
Your information is used to provide and improve our services, fulfilling our contractual obligations to you, and for legitimate business interests.
- To Process Orders: To deliver products you have purchased and communicate order status.
- Customer Support: To respond to your inquiries and provide efficient customer service.
- Marketing: To send you updates, promotions, and news about our collections, only if you have explicitly consented.
- Site Improvement: To analyze site performance, fix technical issues, and improve the user experience and product offerings.
3. Data Security and Retention
We have implemented robust technical and organizational measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way.
We will retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. This typically means retaining order information for seven years for tax purposes.
4. Your Data Protection Rights
Under applicable data protection laws, you have the right to:
- The Right to Access: Request copies of your personal data we hold.
- The Right to Rectification: Request correction of any data you believe is inaccurate or incomplete.
- The Right to Erasure (The Right to be Forgotten): Request that we erase your personal data under certain conditions.
- The Right to Restrict Processing: Request that we restrict the processing of your personal data under certain conditions.
- The Right to Object to Processing: Object to our processing of your personal data, particularly for direct marketing.
To exercise any of these rights, please contact us using the details provided on our Contact Us page.